MEDDIC is an acronym that stands for Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion. This method focuses on improving client qualification, or deciding whether or not you should invest time and effort in bringing a customer into your sales funnel. The MEDDIC sales process gives clear direction to learn more about your potential customers and convince them to purchase your product or service. You can start implementing this process by following the steps shown in the circular diagram. You can now customize the example in your EdrawMax and change the shapes and text to your liking.