Through SWOT analysis of Apple, it succeeds in placing itself at the "Intersection of Liberal Arts and technology". The company's design and manufacture products are a pleasure to use. However, it seems far more critical to stable its market share in such high competition. A SWOT analysis is an incredibly easy but effective method used to identify the components that help a business thrive or contribute to its development. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors, where as opportunities’ and threats are external factors.