- may destory brand image

- bad WoM

- the marketing channel has its own rules

Weaknesses

Threats

Strengths

- products enjoy high quality and reputation

- positive marketing strategies

- a large quantity of fans and users

- branding strategies

- didn't involve new marketing channel, like TikTok

- high competition

- high budget for advertisements and PR

Opportunities

- has opportunity to increase brand image

- brand personality

- via event to increase users and fans engagement

-create users and fans community

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SWOT Analysis for Company Branding