To achieve its aim of dominating the market and becoming the #1 brand for sportswear apparel, the Adidas SWOT analysis tells us that the brand needs to improve its research and development and localize production to sustain its current positioning.

1) Brand Value: Adidas is one of the sports brands of greatest value. It ranks in the third position with a brand value of $6.8 trillion, according to Forbes.

2) An Iconic Brand with a Prestigious Legacy: Over its long, illustrious history, Adidas has nurtured a strong and prestigious legacy and heritage through influencing and shaping numerous aspects of society around the world.

3) Innovation for New Products: Adidas has prioritized the quality of its products over everything else since its inception. Innovative, high-quality goods are one of the driving factors behind its ever-growing consumer base.

4) Diversified Portfolio: While the Adidas brand is restricted to the sportswear market, the products of the business are diversified. It provides various items designed to cater to a wide variety of sports from clothing, apparel, and accessories to hardware.

Consultant 2x2 Diagram