Pay
Customer empathy map

Customer empathy map

INFLUENCE

  • What close family members are saying?
  • Who and How really influence the person?
  • What kind of entertainment mode influence this person?
  • Which books he read?
  • Which TV shows he watches?
  • Which social media platform he most visit?

HEAR

THINK & FEEL

SAY & DO

SEE

PAIN

GAIN

ENVIRONMENT

  • What is the current environment like?
  • What's happening in the world at this moment?
  • What other people are saying that affects his judgement?

BEHAVIOUR

  • How's the attitude?
  • What's the image portrayed?
  • What are the differences between what is being said and what is felt?

PREOCUPATIONS

  • What is important?
  • Is it desire?
  • Is it aspirations?
  • What worries?
  • What are the frustations?
  • What are the risk factors?
  • How can goal be achieved?
  • What is success?
  • What one want to achieve?
  • What strategies can be followed to achieve the success?

AGE

91
1
3
publish time: 2020-09-15
easy diagrams

The example illustrated depicts the six components of the customer empathy map - think and feel, hear, see, say and do, pain, and gain.

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