BCG Matrix

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Published on 2021-01-12
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1. Introduction

Here is an example of showing how does the BCG matrix chart work. Matrix diagrams are commonly used by project managers handling projects with a multitude of processes and people that require managing. It helps with understanding the relationships between each element or data set.

2. What si BCG Matrix

BCG Matrix is the Boston Consulting group's product portfolio matrix short form. Companies and firms commonly use this diagram as a tool for growth in their business. So it is also known as the Growth/Share matrix. It is also founded on the notion that market share can be attained by investing more in the marketing budget. 

As per the below BCG Matrix diagram, The BCG Matrix is one of the most popular portfolio analysis methods. It classifies a firm's product and services into a two-by-two matrix. Each quadrant is classified as low or high performance, depending on the relative market share and market growth rate. Please keep reading to learn more about Amazon BCG Matrix and how easy it is to create one using EdrawMax.

3. How to Create a BCG Matrix

Creating a matrix diagram in EdrawMax Online is pretty simple. The free matrix diagram maker has several features, like directly importing the data from the .csv file or creating one from scratch using free templates.

Step 1: Login EdrawMax Online
Log in EdrawMax Online using your registered email address. If this is your first time accessing the tool, you can create your personalized account from your personal or professional email address.

Step 2: Choose a template
EdrawMax comes with hundreds of free matrix diagram templates. Select a pre-designed template from the product based on your preference or need by selecting the ""Business"" on the left navigation pane. It will open up several matrix diagram types, like T-chart, main idea diagram, and more. Alternatively, press ""+"" in EdrawMax Online canvas to create a matrix diagram from scratch.

Step 3: Customize the diagram
Customize your matrix diagram by changing the symbols and shapes as required. With the easy drag-and-drop feature of EdrawMax Online, you can use all the relative elements from libraries.

Step 4: Export & Share
Once your matrix diagram is completed, you can share it amongst your colleagues or clients using the easy export and share option. You can export a matrix diagram in multiple formats, like Graphics, JPEG, PDF, or HTML. Also, you can share the designs on different social media platforms, like Facebook, Twitter, LinkedIn, or Line.
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