The BCG Matrix Chart

The BCG Matrix Chart

Earnings: high, stableCash flow: high, stableStrategy: Milk!Earnings: High, stable, growingCash flow: neutralStrategy: Invest for growth!Earning: low, unstableCash flow: neutral or negativeStrategy: Divest!Earnings: low, unstable, growingCash flow: negativeStrategy: Analyse if business can be grown into a star or will degenerate into a dog!Relative Market ShareMarket Growth Rate (%)How Does The BCG Matrix Work
publish time: 2021-01-12

Here is an example of showing how does the BCG matrix chart work. Matrix diagrams are commonly used by project managers handling projects with a multitude of processes and people that require managing. It helps with understanding the relationships between each element or data set.

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