2020 Retail PEST Analysis
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2020 Retail PEST Analysis

2020 Retail PEST AnalysisTrade WarsTariffsTrade RestrictionsBrexitProtectionist Foreign Trade PoliciesGovernment incentives to reshore production in domestic marketsLegalization of cannibes, hemp CBDPoliticalE-Commerce and omnichannel service as malls remains shutE-grocery step changeDirect-to-consumer brands, delivery boomGlobal automation (5G, mobile, social commerce, AI, Big Data, Robotics)'Always On' nature of social media & e-commerceTechnologicalMass protestsCOVID-19 affects the health & safety of workers and consumersWorkers & students remain homeboundSustainabilityCorporate Social ResponsibilityDiversity and inclusionHealth & wellnessLow Consumer confidenceSociologicalGlobal Recession riskJob losses & huge unemployment ratesWidening income disparityLess disposable income; value shopping on the riseUnstable major economicsCommercial real estate in fluxEconomic
publish time: 2021-01-13

Here is an example of PEST analysis for the 2020 retailing industry. A political, economic, social, and technological (PEST) analysis is used by companies to determine what external factors can benefit or harm them. A PEST analysis is useful for identifying new business opportunities that you can take advantage of, and warning you of potential threats.

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