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BCG Matrix Template

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Published on 2021-01-13

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1. Introduction

Here is an example BCG growth matrix of the Boston consulting group. The growth-share matrix of the Boston Consulting Group ( BCG) is a planning technique that uses graphical representations of the goods and services of a business to help the organization determine whether hold products, sell products, or invest in a new market.

2. What is BCG Matrix

BCG growth matrix was created by Boston Consulting Group’s founder Bruce Henderson in 1968. This was just a small and provocative essay named Perspectives. Right now, more than 500 fortune companies have been using it since the height of its success. It is nothing but a table divided into four sides with its unique symbol defining its profitability. By limiting their business to four quadrants, the executives will know where to focus more and spend most of their values.

The following are the few benefits of the BCG matrix:

● It is easy to use since clear guidance is provided to each the quadrant

● There are only two dimensions and four quadrants, so it is simple to use.

● It helps in focusing on the important resources that generate more value

● In the sense of large-scale manufacturing operations, the matrix is very beneficial.

3. How to Create a BCG Matrix

Creating a matrix diagram in EdrawMax Online is pretty simple. The free matrix diagram maker has several features, like directly importing the data from the .csv file or creating one from scratch using free templates.

Step 1: Login EdrawMax Online

Log in EdrawMax Online using your registered email address. If this is your first time accessing the tool, you can create your personalized account from your personal or professional email address.

Step 2: Choose a template

EdrawMax comes with hundreds of free matrix diagram templates. Select a pre-designed template from the product based on your preference or need by selecting the ""Business"" on the left navigation pane. It will open up several matrix diagram types, like T-chart, main idea diagram, and more. Alternatively, press ""+"" in EdrawMax Online canvas to create a matrix diagram from scratch.

Step 3: Customize the diagram

Customize your matrix diagram by changing the symbols and shapes as required. With the easy drag-and-drop feature of EdrawMax Online, you can use all the relative elements from libraries.

Step 4: Export & Share

Once your matrix diagram is completed, you can share it amongst your colleagues or clients using the easy export and share option. You can export a matrix diagram in multiple formats, like Graphics, JPEG, PDF, or HTML. Also, you can share the designs on different social media platforms, like Facebook, Twitter, LinkedIn, or Line.

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