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The Boston Consulting Group (BCG) Growth Matrix

The Boston Consulting Group (BCG) Growth Matrix

Rate of growthof market (%)The Boston Consulting Group (BCG) Growth MatrixHighCash in balanceSTARCash in balanceDogCash GeneratorCash CowCash UserProblem ChildLowHighLow
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publish time: 2021-01-13
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Here is an example BCG growth matrix of the Boston consulting group. The growth-share matrix of the Boston Consulting Group ( BCG) is a planning technique that uses graphical representations of the goods and services of a business to help the organization determine whether hold products, sell products, or invest in a new market.

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