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Digital Marketing Strategy Tips

Digital Marketing Strategy Tips

TEXTHow to Create A Digital Marketing StrategyA digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.Build your buyer personas. For any marketing strategy — digital or not — you need to know who you're marketing to. Identify your goals and the digital marketing tools you'll need. Your marketing goals should always be tied back to the fundamental goals of your business.Evaluate your existing digital channels and assets. When reviewing your existing digital marketing channels and assets to determine what to incorporate in your strategy.Audit and plan your owned media campaigns. At the heart of digital marketing is owned media — and it almost always takes comes in the form of content. Audit and plan your earned media campaigns. Evaluating your previous earned media against your current goals can help you get an idea.Create a content creation plan.Based on your findings and the gaps you've identified, make a content creation plan outlining the content that's necessary to help you hit your goals.Identify gaps in your existing content. Based on your buyer personas, identify any gaps in the content you have.1234567
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publish time: 2021-01-30
Charlotte

There is the strategy for creating digital marketing. A digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.

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