The Evolution of Content Marketing
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The Evolution of Content Marketing

VideoRole of VideoMobileGoogleSocial MediaContent MarketingThe Evolution of Content MarketingAdjusting for mobile will be essential and present new opportunities. According to Statista, global mobile data traffic in 2022 will be seven times larger than it was in 2017.Video content will continue to rule.As I just mentioned, video was emerging as one of the most — if not the most — important mediums for content marketing at the end of this past decade. Google changed the game.In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. Social media rose.But content marketing's evolution wasn't exclusively linked to search engines. Social media's meteoric rise to prominence — one of the most disruptive trends in human historyVideo made a push.Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers.
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publish time: 2021-02-01
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In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. Then Social media's meteoric rise to prominence — one of the most disruptive trends in human history. Video emerged and became one of the most- if not the most important mediums for content marketing. Adjusting for mobile will be essential and present new opportunities. According to Statista, global mobile data traffic in 2022 will be seven times larger than it was in 2017.

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