Market Research Guide
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Market Research Guide

Market Research010203040506Primary ResearchPrimary research is the pursuit of first-hand information about your market and the customers within your market.01Exploratory Primary ResearchThis kind of primary market research is less concerned with measurable customer trends and more about potential problems 02Specific Primary ResearchSpecific primary market research often follows exploratory research and is used to dive into issues or opportunities the business.03Secondary ResearchSecondary research is all the data and public records you have at your disposal to draw conclusions from. 04Public SourcesThese sources are your first and most-accessible layer of material when conducting secondary market research. 05Commercial SourcesThese sources often come in the form of market reports, consisting of industry insight compiled by a research agency like Pew, Gartner.06Market Research Guide
publish time: 2021-02-01

Here is a guide that shows how to do market research. The first step is to do primary research that is a direct way to get first-hand information about your market and customers. Then exploratory primary and specific primary research will help you can more information. When drawing a conclusion, secondary research is needed.

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