Furniture Company Vision and Mission
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Furniture Company Vision and Mission

Vision & Mission


To create a better everyday life for the many people.


The folks at IKEA dream big. The vision-based mission statement could have been one of beautiful, affordable furniture, but instead, it's to make everyday life better for its customers.

Core Values

It's a partnership: IKEA finds deals all over the world and buys in bulk, then we choose the furniture and pick it up at a self-service warehouse.

"Our business idea supports this vision ... so [that] as many people as possible will be able to afford them," the brand states.

Operating Principles

If you've ever shopped at a Nordstrom, you'll know the brand will uphold the high standard for customer service mentioned in its mission statement, as associates are always roaming the sales floors, asking customers whether they've been helped, and doing everything they can to make the shopping experience a memorable one.





publish time: 2021-03-01
Lisa Anderson

With the rapid development of online shopping, the mission and vision of a furniture company changed. Now its vision is to create a better everyday life for people. And its mission is to make more beauitful and affordable furniture. In this diagram, its core values and operating principles are mentioned as well. Click for more info...