The concept of product life cycle, PLC for short, compares the sales history of a product to the life cycle of a person, going through the stages of birth, growth, maturity, aging, and death. As far as the product is concerned, it means going through a stage of development, introduction, growth, maturity, and decline. The term product life cycle refers to the length of time a product is introduced to consumers into the market until it's removed from the shelves. Check more details from this diagram, or learn more in template gallery.