Product Strategy Analysis Matrix
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Product Strategy Analysis Matrix

Multi-angle operation

Product expansion

Market Development

Market penetration

02

04

03

01

New

New

Old-fashioned

Existing products

New product

Existing market

New market

Market penetration means that on the basis of using existing products and markets, companies gradually expand sales and increase the market share of products through measures such as improving products and services.

Market penetration

Commodity expansion is the business behavior of increasing the length of the product line by expanding the scope of the product line in the market.

Product expansion

Market development is the company selling existing products to new markets in order to continuously expand the scope of the market and increase sales.

Market Development

Multi-angle operation is to operate from different scenes, and the things found will be different from different perspectives.

Multi-angle operation

Product Strategy Analysis

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publish time: 2021-03-01
Lisa Anderson

The so-called product marketing strategy means that when a company formulates a business strategy, it must first clarify what products and services the company can provide to meet the needs of consumers, that is, to solve the problem of product strategy. A matrix diagram is a management tool that is used to analyze and determine the relationship between data sets. Professionals and project managers deal with numerous projects, deals, and clients. This template is a matrix diagram of product strategy analysis for reference.

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