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4P Changes of Marketing Ecology

4P Changes of Marketing Ecology

advertising

PR

Sales

product

Promotion

channel

price

4P

Distributor

Dealer

advertising

PR

Sales

product

Promotion

channel

price

4P

Store

E-commerce

Applets

Marketing ecology

Traditional Marketing: Centralized Features

Digital Marketing: Decentralized Features

Marketing characteristics

Marketing

Print-based advertising

TV commercials

PC Internet advertising

Mobile internet advertising

The forms of advertisements published by paper media are mainly newspaper and magazine advertisements;

The length of the advertising form of TV broadcast ranges from 5 to 60 seconds

Including search engines and portal information and other advertising forms;

Advertising forms based on e-commerce, information flow social networking, and short videos

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publish time: 2021-03-03
Lisa Anderson

Since the industrial Internet was proposed, the enterprise-level service market has been pushed to the forefront, and the enterprise-level marketing service market has also received attention. From traditional marketing and digital marketing perspectives, there are 4 categories of marketing channels, like print-based, TV commercials, PC internet ad, and mobile advertising. This template is about looking at the constitutive changes of marketing ecology from the 4P combination strategy, which can be used for reference.

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