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Grand Strategy Matrix

Grand Strategy Matrix

Grand Strategy Matrix

Rapid market growth

Slow market growth

Weak competition

Strong competition

Market development, market penetration, product development, horizontal integration, divestiture, liquidation

Diversification strategy, joint venture, harvesting strategy

Harvesting strategy, diversification strategy, divestiture, liquidation

Market development, market penetration, product development, integrated strategy, concentration and diversification

First quadrant

Companies have the ability to take advantage of external opportunities in many areas, and they can take risks if necessary.

Second quadrant

Companies need to seriously evaluate their current methods of participating in market competition. Although their industries are growing, they cannot compete effectively.

Third quadrant

The company is at the dual disadvantage of slow industrial growth and insufficient relative competitiveness. Under the premise that the industry is at the forefront of permanent recession, such companies must start to implement harvesting strategies.

Fourth quadrant

The company's industry has grown slowly, but it is in a relatively favorable competitive position. This type of company is capable of diversifying operations in promising areas.

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publish time: 2021-03-03
easy diagrams

The grand strategy matrix is ​​a model composed of two coordinates: the market growth rate and the competitive position of the enterprise. Under the different combinations of market growth rate and the competitive position of the enterprise, it is a guiding model that guides enterprises to make strategic choices. Thompson (AA Thompson. Jr.) and Strickland (AJ Strickland) are modified based on the Boston matrix. Companies have the ability to take advantage of external opportunities in many areas, and they can take risks if necessary. Check more details from this diagram, or learn more in template gallery.

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