How to Define Super Users
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How to Define Super Users

active

immersion

Transform

Number of starts: total number of starts per week, average number of starts per day

viscosity

Use time: total weekly use time, daily use time, average use time

Access depth: page access level

interactive

Participate in interaction: message open rate/article/comment/barrage/picture/like, etc.

Share: number of shares

Paid

E-commerce consumption (collection, additional purchase, payment, etc.)

Member services (monthly membership/annual membership, etc.

Content payment (reward/purchase courses/purchase audio, etc.)

Note: Different vertical industries have different attributes, and may not cover all dimensions when defining super users

Define the metric dimensions of super users

User product use behavior

User behavior across the link

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publish time: 2021-03-03
easy diagrams

The operational knowledge you need to know For operations, it mainly depends on products and users. There are three stages that define user behaviour, such as the transform stage, immersion, and active stage. Number of starts: total number of starts per week, average number of starts per day. Another dimension is viscosity, which is the use time: total weekly use time, daily use time, average use time. This template is about how to define super users in a hierarchical and multi-dimensional manner, this is for reference.

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