Platforms at different stages should formulate big promotion goals with different focuses, focus on event planning and resource allocation, and tap the potential to fully obtain the big promotion value. The revenue goal is usually the core goal of a big promotion. It is a comprehensive result in itself. Profit is not a goal, but a requirement. Generally, e-commerce platforms will give an overall bottom line of gross profit when planning activities. This template analyzes the goals of the big promotion from six aspects, and the content is for reference.