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Advertising Matrix Model

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Charlotte
Published on 2021-03-04
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Before writing advertising copy, we usually need to evaluate the importance of the product itself in the minds of users! So how to evaluate or motivate users? The product itself is very important, but people’s motivations are negative, such as insurance, going to the dentist, and going to a lawyer. The user type is a relatively rational "thinker". Such products are highly decision-making and rational. This advertising copy matrix model may provide you with some answers. 
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