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Supplier Preference Matrix Model

Supplier Preference Matrix Model

Supplier Preference Model

Clarified the attractiveness of cooperating with a certain purchaser to the supplier, and the monetary value of the business of buying a house to the supplier.

Development

"Development" type of customers are very attractive, although the current level of business is still very low. Suppliers see the potential worth developing in these purchasers, and will pay extra attention to soliciting more business during travel contracts.

core

"Core" customers are very popular and high-value customers. They hope to establish long-term care partnerships with these customers.

Exploit

The business volume of "exploitation" customers is large, which makes up for the lack of attractiveness. The supplier will meet the requirements of the supply contract, but will not provide anything extra.

Noise

The business of "noisy" customers is neither attractive nor valuable. Suppliers with a sense of customer relationship management will regularly review their customer base, reduce or stop providing services to customers who are not profitable, or increase prices for these customers

Attractiveness of purchasing organization

The value of the buyer's business

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publish time: 2021-03-04
Charlotte

The purchaser may want to establish a cooperative relationship with a supplier, but what does the supplier think of this potential long-term customer? Development type of customers are very attractive, although the current level of business is still very low. Suppliers see the potential worth developing in these purchasers, and will pay extra attention to soliciting more business during travel contracts. The supplier preference model is a matrix analysis tool, let's take a look.

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