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Here is a concept map identifying the psychological profile of the consumer. Principle of utility maximization, as soon as you have analyzed all the resources, you will apply what best suits your pocket and has optimal performance. Decision making guided by internal variables such as perception, learning, experience, personality, attitudes among others. Reasons for the consumer's ways of acting that lead to certain behaviors with reasons that cause the purchase. Learn more about customer service in this concept map, or try to make yours with ease.