Pay
Customer Value Matrix

Customer Value Matrix

Uncertain customer

Consumption frequency

Average consumption amount

Frequent consumer customers

Consumer-oriented customers

Best customer

It can explain the customer structure and help the company recognize the current customer size and whether the market is large enough.

Average customer spending

For "uncertain customers", companies need to find valuable customers and urge them to convert to the other three types of customers.

Uncertain customer

high

low

high

Customer Value Matrix

Consumption frequency: is the number of purchases made by customers in a limited period. We can say that the customers who buy most often are also the customers with the highest satisfaction.

Consumption frequency

"Customers who are willing to consume" and "customers who are often consuming" are the guarantee for the development of enterprises. Companies should find ways to increase the purchase frequency of "customers who are willing to consume" and increase the frequency of "consumer customers" through cross-buying and incremental purchases. "Customers" average spend.

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publish time: 2021-03-09
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Customer value matrix to share everyone! Marketing experts use consumption frequency and average consumption amount to construct a customer value matrix, and divide customers into consuming customers, best customers, uncertain customers, and frequent consuming customers. It can explain the customer structure and help the company recognize the current customer size and whether the market is large enough. The specific content is visible in this template, let's learn together!

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