B2B Purchasing Organization
Business to Business or B2B Organizational purchasing behavior can be illustrated into a series of sequential activities through which an organization learns internally when it wishes to proceed to buy the product. In a B2B Purchasing Organization, there are primarily five roles, including users, influencers, buyers, deciders, and gatekeepers. In the attached diagram, made using an online tool like EdrawMax Online, there is a company that is using a 2014 Server Engine to communicate with its suppliers, who are using ERP application to process the order request in an efficient way to increase the output while maintaining the reduction in time-frame. In a generic situation, such companies can also consider the roles of the initiator of the buying process and the end-users like Suppliers A and B can partake in the role of the end-users of the item being purchased.
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