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Bowman’s Strategy Clock

Bowman’s Strategy Clock

Text

Text

Text

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Hybrid

Differentiation

Focused

differentiation

Increased

price

/standard

product

Increased

price/low

values

Low value/

standard

price

Low price &

low value

Low Price

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Bowman’s Strategy Clock is a comprehensive and easy to use strategy tool that provides options for positioning within a market based around price and perceived value. It’s commonly used in conjunction with tools such as the Ansoff Matrix and can be seen as an alternative or extension to Porter’s Generic Strategies.

Focused differentiation

BOWMAN'S STRATEGY CLOCK

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publish time: 2021-03-26
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Bowman’s Strategy Clock was developed in 1997 by David Faulkner and Cliff Bowman. Bowman’s Strategy Clock is a comprehensive and easy-to-use strategy tool that provides options for positioning within a market based on price and perceived value. As shown in the Bowman’s Strategy Clock diagram, there are several positions across the clock: low price and low value-added service, hybrid position, differentiation strategy, focused differentiation, risky high margins, monopoly pricing, and loss of market share. The attached Bowman’s Strategy Clock diagram has several advantages over other strategy tools like it is simple to see and understand, it offers a range of starting points to discuss strategy, and it’s more comprehensive than other alternatives.

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