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Bowman’s Strategy Clock

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Publish time:03-26-2021
Bowman’s Strategy Clock was developed in 1997 by David Faulkner and Cliff Bowman. Bowman’s Strategy Clock is a comprehensive and easy-to-use strategy tool that provides options for positioning within a market based on price and perceived value. As shown in the Bowman’s Strategy Clock diagram, there are several positions across the clock: low price and low value-added service, hybrid position, differentiation strategy, focused differentiation, risky high margins, monopoly pricing, and loss of market share. The attached Bowman’s Strategy Clock diagram has several advantages over other strategy tools like it is simple to see and understand, it offers a range of starting points to discuss strategy, and it’s more comprehensive than other alternatives.
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