Brand planning workflow or brand planning process is an opportunity to make decisions on how to allocate one brand’s limited resources to the smartest ideas that will drive the highest return. As shown in the brand planning workflow diagram, the beginning of the brand strategy consulting planning process starts with a deep-dive business review to look at every aspect of the brand, including the marketplace, consumers, channels, competitors, and the brand. As part of a brand strategy workflow, the very first stage happens when a customer places an order in a company. The order details then go to the company where budget and planning happens so that the order delivers on the time. If the customer has paid in advance and if there are any modifications that have to be made, then the customer is contacted again. Else, the product is delivered to the customer.