The circular diagram is a graphical illustration used in several sectors to represent how money moves in a community or a brand. As represented in the brand strategy circular diagram, there are majorly two segments that dictate the revenue: the flow of physical things and the flow of money. As shown in the diagram, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A Brand Strategy circular diagram is a well-defined structure that affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Brand Strategy consists of brand core value, brand plan, brand position, and brand research represented in a circular illustration.