Business Reframing Matrix
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Business Reframing Matrix

Potential Perspective

As a food service business, McDonald’s has a product mix composed mainly of food and beverage products. This element of the marketing mix covers the various organizational outputs (goods and services) that the company provides to its target markets.

This element of the marketing mix specifies the price points and price ranges of the company’s food and beverage products. The aim is to use prices to maximize profit margins and sales volume.

This element of the marketing mix defines the tactics that the business uses to communicate with customers. Among the 4Ps, this variable focuses on marketing communications with target customers.

This element of the marketing mix enumerates the venues or locations where products are offered and where customers can access them. Restaurants are the most prominent places where the company’s products are distributed. However, the business utilizes various places as part of this 4P variable.

Product Perspective

Planning Perspective

People Perspective


Potential Perspective

publish time: 2021-03-30

A business reframing matrix helps one to look at business problems from various perspectives. The business reframing matrix technique is based on the fact that different people with different experiences will likely approach problems in different ways. As the below diagram suggests, a reframing matrix is a simple technique that helps you to look at organizational problems from a number of different viewpoints and expands the range of creative solutions that one can generate. In a reframing matrix, the basic approach relies on the fact that different people with different professional and personal experiences approach problems in different ways. The best way to reframe a problem is to first establish the legitimacy of the problem, bring outsiders into the discussion, ask around what is missing, consider multiple categories, and analyze positive exceptions to reach the desired outcome.

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