A company’s introduction brochure is a print publication used to highlight a company’s benefits, products, and services for customers. As shown in the company introduction brochure diagram, corporate brochures are an affordable form of advertising. A corporate brochure can be useful to both large corporations all the way to small start-up companies. In the below diagram, the layout and design of the company introduction brochure are important to give it an aesthetically pleasing and eye-catching look. At the same time, ease of navigation through the brochure is also very critical. With the company brochure, one would want the reader to easily follow the format to experience the story or to move through benefits or solutions in an organized way. A company’s introduction brochure should also have the company's vision and mission statement, along with the complete address of the company.