Qualitative and Quantitative Methodology
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Qualitative and Quantitative Methodology

Qualitative Research

Quantitative Research

-new theory based on the gathered data.

-uses pictures,words,sentences,pragraphs, narrations, and short stories.

-small judgement sampling

-unstructured or semi-structured (flexible processes)

-Open-ended questions.


-Cultivates undestanding with high validity.

-test a hypothesis or theory.

-uses numbers,scales,hypotheses,calculations, and statistics tools.

-large sample representatives


-Closed-ended questions.

-Endorses development, and it has high output replicability.


-process of inquiry and investigation.

-start with problem, end with a new problem.

-use textual forms in analyzing and interpreting data.

-use inductive and deductive methods of presenting data.

publish time: 2021-04-11

Here is a Venn diagram about the qualitative and quantitative methodologies. Qualitative research methods usually involve first-hand observation, such as interviews or focus groups. Quantitative research methods such as surveys and questionnaires will equip researchers with knowledge of what the situation is. Learn more details from this Venn diagram, or try to make yours with ease.

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