Competitor Analysis Matrix Chart
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Competitor Analysis Matrix Chart

95

84

68

71

55

80

68

57

78

82

59

64

85

75

55

64

73

79

56

58

65

69

90

89

66

72

82

76

88

67

71

80

49

52

93

68

92

88

73

66

50

77

Our Business

Competitor 1

Competitor 2

Competitor 5

Competitor 6

Competitor 3

Competitor 4

SHIPPING SPEED

CUSTOMER SERVICE

PRODUCT QUALITY

PRICE

PRODUCT FIDELITY

AFTER-SALES SERVICE

90-100

80-89

70-79

60-69

0-59

Product Competitor Analysis

77
0
3
publish time: 2021-04-16
Captain O Captain

A matrix chart shows relationships between two or more variables in a data set in a grid format. As per the competitor analysis template, a matrix chart is a table made up of rows and columns that present data visually and can be seen as the visual equivalent of a cross-tabulation that divides data between the variables. A competitor analysis identifies and evaluates your competitors, their strengths, and weaknesses. This information should then be used to improve a company’s efforts and take advantage. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan, but it can also be explained using a matrix chart where the comparison between several competitors can be made by using several factors and awarding different ratings to them.

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