Consumer spending is important to the brand or business’s financial health, and the consumer confidence analysis, or index, is one of the most accurate and closely watched economic indicators. As per the image, a consumer confidence survey is a key indicator of the overall health of the economy. When people or consumers feel confident about the stability of their incomes, it influences their spending and saving activities. In simple terms, increased consumer confidence indicates economic growth in which consumers are spending money, indicating higher consumption. The idea is that the more confident people feel about the economy and their jobs and incomes, the more likely they are to make purchases.
