CRM Application Architecture
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CRM Application Architecture

Call Center

Website

Email

Text Message

PDA

Electronic Channel Management System

Sales Management Suite

Service Management Suite

Electronic Channel Management System

Electronic Channel Management System

CRM Database

Call Center

Website

Email

Text Message

PDA

Member Management Suite

Key Account Management Suite

Market Management Suite

Rent Management Suite

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publish time: 2021-04-25
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A CRM application architecture outlines the strategy, structure, and processes necessary for successful customer relationship management. CRM software, as shown in the below image, plays a central role in implementing this architecture. The key elements of a successful CRM application architecture are sales management, member management, market management, service management, key account management, and rent management. The CRM database connected with the electronic channel management system has PDA, text message, email, website, and call center. As per the image, CRM application architecture allows one to measure the value of each client and each project.

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