BMW SWOT Analysis
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BMW SWOT Analysis

T

O

W

S

  • BMW has 100 plus years of experience in engine building
  • Youngsters who want to be on the sportier side love the brand
  • The brand has successfully created a unique appeal to customers with different needs and budgets

STRENGTH

WEAKNESS

OPPORTUNITIES

THREATS

  • BMW is competing with Tesla to increase its investment in electric vehicles
  • The company must pay attention to building more cars in China as it is overtaking the U.S.A to emerge as the biggest market for BMW
  • The company should also aim at increasing strategic partnerships in the fields

BMW SWOT Analysis

  • BMW vehicles are expensive and complicated to maintain
  • BMW has autonomous-driving features that may not appeal to all the BMW drivers
  • Cheaper models like series two or X1 SUV would dilute the brand value of such premium car manufacturers like BMW
  • BMW is focusing on rolling out new electric vehicles
  • The potential Brexit tariffs and China are a severe challenge in front of BMW import-export business
  • There are compliance costs, minor errors, and hefty lines to consider
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publish time: 2021-05-20
Lisa Anderson

For the BMW SWOT analysis, it is crucial to know about its past and future planning. BMW Or Bayerische Motoren Werke AG is a German multinational corporation famous for motorcycles and luxury vehicles. Back in 1916, there was the establishment of the company as the manufacturer of aircraft engines. BMW SWOT analysis can find out the strategies that can help the company to strengthen its position and maximize revenue. Learn more details from this SWOT analysis now!

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