Costco SWOT Analysis
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Costco SWOT Analysis


  • The company can consider increasing its online presence as most people depend on shopping through various e-commerce sites
  • It should work on the tax policy
  • Costco can adapt to consolidation strategies like transportation industries




  • Costco maintains a low price strategy and sells its high-quality items at low-profit margins;
  • It has a devoted, large, and loyal customer base;
  • It is the 14th largest American pizza chain.
  • The cost of transportation is a bit higher than other retail giants
  • The smaller product selection has catered to a smaller customer base
  • Its investment in research and development is lower compared to others
  • Product recall in 2015 has affected the brand’s reputation
  • The company has security issues and political uncertainties
  • It has issues with economics which implies lower sales





Costco SWOT Analysis

publish time: 2021-05-20
Lisa Anderson

For the Costco SWOT analysis, it is crucial to know about its past and future planning. Costco Wholesale Corporation is an American multinational corporation. It operates a chain of member-only big box retail stores. Costco is the largest world retailer of organic foods, choice and prime beef, wine, and rotisserie chicken. Learn more details from this Costco SWOT analysis, and try to conclude its strengths, weakness, opportunities, and threats.

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