Microsoft SWOT Analysis
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Microsoft SWOT Analysis

S

W

O

T

STRENGTH

  • The company has earned wide recognition for its high-quality products
  • The company is the fourth largest company based on its market value and shows exponential growth compared to other similar brands
  • The company offers its service worldwide and has users in more than 190 countries, making it a crucial brand for growth

OPPORTUNITIES

  • The company's cloud-based services have seen high popularity in the last few years
  • The company can get into more alliances and strategic business partnerships
  • The smartphone and tablet devices have more sales with time

THREATS

  • The most significant threat for the company is the high-end competition that it can face
  • The rising threats of cybercrime are the biggest threat to Microsoft's network
  • The company has faced criticism for its imbalance in the workforce with significantly fewer women and minority employees

WEAKNESS

  • The technology company is very vulnerable to cyber-attacks
  • The brand is also lacking in innovations when it comes to computers
  • Microsoft has tried to expand its business by certain acquisitions

Microsoft SWOT Analysis

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publish time: 2021-05-20
Lisa Anderson

It is essential to know about the company to do a Microsoft SWOT analysis. It is an American technology company headquartered in Redmond, Washington. The company has its consumers worldwide who have helped it to earn a name. Based on its revenue Microsoft got the 21st rank in the 2020 Fortune 500 rankings. The Microsft SWOT Analysis will not just focus on the brand’s strengths but also on its weaknesses. Learn more details from this SWOT analysis now!

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