Southwest Airlines SWOT Analysis
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Southwest Airlines SWOT Analysis

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STRENGTH

OPPORTUNITIES

The company is praised for its enticingly warm L.U.V. culture

WEAKNESS

THREATS

SWOT Analysis

Southwest Airlines

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They offer low-cost flights to attract customers

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As per Forbes ranking, the company was ranked #2 for the best employers in the U.S.A. in 2019

The company should aim to expand globally

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The recent past has improved the e-payment booking process by adding Apple Pay and PayPal to its mobile app, website, and in-flight WiFi purchase page

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Millennials are entering the workforce

The company faced criticism for its lack of diversification

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The company does not operate international flights

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Significant dependency on Boeing 737s resulted in a revenue loss

The threats of Southwest Airlines are severe concerns that the firm must not overlook

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Boeing 737 Max issues need modernization initiatives and a proper growth plan to avoid revenue loss due to cancellation

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Any negative report will enhance the safety risks

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publish time: 2021-05-20
Lisa Anderson

For the SWOT analysis Southwest Airlines, it is crucial to know about its past and future planning. Southwest Airlines is one of the major airlines of the U.S.A. It is also famous as the world's largest low-cost carrier airline. The Southwest Airlines SWOT analysis can find out the strategies that can help the company to strengthen its position and maximize revenue. It identifies the effects of competition and weaknesses as per the culture and organizational structure. Learn more details from this SWOT analysis now!

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