Spotify SWOT Analysis
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Spotify SWOT Analysis

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T

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WEAKNESS

THREATS

STRENGTH

Spotify SWOT Analysis

OPPORTUNITIES

S

1. Spotify carries a reputable brand name with positive feedback due to its stability, consistency, and vast song library;


2. It fulfills the user's need to share music without being engaged in piracy;


3. The Company aims to end the problem of piracy in the music industry.

1. Owing to the brand name, Spotify has many opportunities in the music industry;


2. The app has already experimented with video streaming which has proven to be successful;


3. Artist endorsement is another key for expansion and growth.

1. Music streaming in Spotify requires internet connectivity;


2. Several music-streaming apps in the market are giving Spotify tough competition;


3. The app spends most of its revenue paying for the songs' license.

1. The Company’s main rival came into the scene in the year 2025;


2. The journey has not been very smooth since there have been ups and downs along the way;


3. Since the company is focused more on growth and less on revenue, it hardly makes any profit.

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publish time: 2021-05-20
Lisa Anderson

One has to dig into the past to know how a small start-up is making millions now. Spotify made its humble beginning in Stockholm, Sweden, with a name that was a misheard pronunciation, and it clicked. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats analysis. Even companies like Spotify that have made their mark in the music industry bringing about a change need this analysis to understand its strengths and weaknesses for better growth. Learn more details from this SWOT analysis, and try to make yours with ease.

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