IBM SWOT Analysis
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IBM SWOT Analysis









SWOT Analysis of IBM

IBM has a brand value. According to the Brand Finance report of 2016, the company ranks in 22nd position

In the sector of technology, IBM stands in the sixth position throughout the entire globe

In terms of the long-term growth strategy, the company focuses on two dimensions

Based on the evaluation, the market reach which is required is $125 billion

The public demand for the service of Cloud-based is growing every day

The business is expanding as it focuses on engagement solutions

The company faces enormous competition from Amazon

Even the business of software has high competition with Microsoft

Since the global market is in turbulence, the company needs to keep itself aware of the prices and quality of the raw materials, labor, services, and more

Between 2015-2016, the company has suffered a drastic decline

The company commits an involvement in litigations repeatedly

It has harmed the company's brand value and hence is a weakness of the company

The public demand for the service of Cloud-based is growing every day

publish time: 2021-05-20
Lisa Anderson

IBM, a multinational computer technology company whose nickname is "Big Blue." The root of this company is from the 1880s. To succeed in its business, every organization needs to know its strengths, weaknesses, opportunities, and threats. As for the IBM SWOT analysis, in the current situation of the market, competitions are an increasing factor daily. Learn more details about the IBM from its strengths, weakness, opportunities, and threats.

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