Apple PESTEL analysis aids the company in dealing with the rising competition in the market. The various factors that PESTEL analysis includes are- Political, Ecological, Social, Technological, Economical and Legal. It is prudent to conduct a half-yearly PESTEL analysis, to maintain an advantageous position in the business field. The company must monitor those strategies employed to elevate the company's status and improve its customer solutions. It is possible with the help of PESTEL analysis. With the help of PESTEL analysis, the company can point out the problems by scrutinizing the macro-environmental aspects. Apple PESTEL analysis reveals the key issues that can potentially hinder the company's progress in the future. It also enlists the factors that can help them in achieving their goals and broadening their scope.