Although Coca-Cola is a strong brand with a massive customer base, external factors can affect its business. The PESTEL analysis of Coca-Cola can help them get a clear view of their business conditions, which they can manage with wise strategies. As Coca-Cola is a huge company, they have some positive issues like a loyal customer base, robust infrastructure, and investments. The PESTEL analysis of Coca-Cola shows that company needs to strategize aptly to plan their future growth. They can consider working on the issues which can directly impact them. For example, Coca-Cola must find out some way to bring more people who are health conscious by offering new alternatives to their carbonated beverages. Market research and proper execution of strategies can help them to grow in the competitive market.