IKEA PESTEL Analysis
Use immediately

IKEA PESTEL Analysis

PEST Analysis of IKAE

  • IKEA got mired in political controversy when its genesis was traced back to prison labor camps of East Germany.


The Lufsig doll incident was another issue that entered the political realm of Hong Kong and caused an eruption in the sale of this artifact in Hong Kong in 2013.

  • IKEA maneuvered the economic crisis of 2009 due to its cost leadership plan.


The IKEA chain doubled the number of manufactured goods locally procured in the UK.

  • IKEA needs to follow cultural norms while branding to avoid cultural repercussions from different countries.


The company needs to address the grievances of customers from different countries to improve its status.

  • Strengthening the e-commerce platform is necessary to provide a smooth experience to customers.


Generation of good customer feedback is essential to growing the business.

  • IKEA is working towards the renewable energy sector.


It has invested billion dollars in developing the renewable energy sector in underdeveloped countries.

  • Labors form the backbone of a manufacturing business.


IKEA needs to follow the labor laws of those countries where they are setting up manufacturing units.

olitical

conomic

ocial

echnological

nvironmental

egal

P

E

S

T

E

L

2487.1 mm x 1799.2 mm

16
0
0
publish time: 2021-07-02
Lisa Anderson

IKEA is a well-known manufacturing company that widely deals with furniture and home accessories. PESTEL analysis of IKEA details the external economic, political, and social factors affecting its future expansion. PESTEL analysis of IKEA shows that it is an established company that has maintained its zeal to grow into the global market and has performed well during an economic crisis. The challenges of IKEA are the technological and legal factors. Customer complaints are often the result of technical issues that require due consideration. The legal aspect is the most vital issue as harm to customers due to poor quality furniture can permanently tarnish the firm's image.

See More Related Templates