PESTEL, in simple terms, is a tool that helps companies to monitor the macro-environment that affects the growth of the organizations. This Netflix PESTEL analysis can be described as a framework that helps company achieves its long-term and short-term goals. It helps assess the external factors that impact the company and the industry as a whole. The company operating in over 190 countries with a whopping 195 million customers is not free from market risks. The remote macro-environment factors leave an impact on this company in more than one way. Netflix PESTEL analysis helps the company determine the risks, addressing the concerns, assess the scope of growth in the potential market, and focus on productivity.
