Nike PESTEL Analysis
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Nike PESTEL Analysis

PEST Analysis of Nike

  • The stability of the American economy provides ample scope for the growth of Nike with its favorable international tax agreements.


Manufacturing laws and tax regulations are bound to change. Thus, affecting the growth of Nike.

  • Nike can target markets that are emerging across the globe.


The production cost of products is slowly rising due to the development of economically backward countries from where the production of Nike products took place.

  • Consumers in different countries are mostly adopting a health-conscious approach. Lifestyle changes also impact health.


Work stress is a common issue that propels people to find some leisurely activities.

  • Nike can use data available from technological sources to build vantage points that will help in increasing profits.


Nike has made excellent use of social media to increase its brand value. Interaction with potential clients is also possible through social media.

  • Production of nature-friendly products and reaction of waste are promises made by Nike to curb environmental pollution.


The factories owned by Nike are known to cause both air and water pollution.

  • The case of false discounts offered by Nike is a legal issue that also deteriorates the relation of the company with its valued customers.


Tax evasion is another vital legal issue that the company should urgently rectify.

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publish time: 2021-07-02
Lisa Anderson

Nike is a well-known American sports brand that is known for its athletic footwear and clothing. As a multinational company, it enjoys worldwide popularity for its novel designs of apparel and accessories. PESTEL analysis Nike can reveal the issues that can affect the prospects of this company. The PESTEL analysis Nike shows the crucial factors that can potentially disturb the expansion of the business. The company has to take both the threats and opportunities into account for developing a better strategy. The company is already in a good position as it is making a considerable profit.

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