Starbucks is a part of American coffee culture but has penetrated the market of several other countries. PESTEL analysis Starbucks can show the external issues that can impact their growth. The PESTEL analysis Starbucks helps to point out the key factors that can affect the growth of the business. The company has several threats and opportunities as well. They can improve their product based on the changing scenario and make demands. They can carefully weigh the risk factors and generate strategies for expansion while existing in the competitive market.