Under Armour PESTEL Analysis
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Under Armour PESTEL Analysis

  • For manufacturing companies like this, flexible governmental policies seem to be a boon.


Fluctuating currencies, exchange rates, tax, customs charges, and other things stand in the path of the company’s expansion globally.

P

Political

  • Keeping pace with the changing times, Under Armour has brought its services online.


To become relevant to the millennial, the company has become more active on social media platforms to understand the changing preference of the new generation.

T

Technological

  • The upgraded lifestyle and constant change have resulted in increased demand and production for Under Armour.


The company has managed to establish itself as an exclusive brand providing quality products at a satisfactory price.

S

Sociological

  • Under Armour is driven by strong economic policies.


The rising labor cost in countries like China, from where the company gets maximum production, may result in a products' price hike.

E

Economics

  • Urban Armour claims to be investing in strategies that are environment-friendly and sustainable.


The brand has also joined hands with different non-profit organizations and joined the movement of environmental awareness.

E

Ecological

  • The company has ended up being involved in many scandals, including a claim of accounting fraud.


The company suing another apparel brand for supposedly using its name has not gone down with people well.

L

Legal

PESTEL Analysis of Under Armour

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publish time: 2021-07-02
Lisa Anderson

Under Armour- the American sports equipment company had its first breakthrough in 1999 when a renowned production house approached them for a feature film. The company needs to implement the data gathered by PESTEL to gain the maximum benefit. Based on the Under Armour PESTEL analysis, one can say that the company has lost its initial glory. It must work on its weaknesses and focus on the strengths to stand strong against the challenging competitors. Restructuring of existing strategies can help the brand bounce back to the hot spot it was initially enjoying.

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