Though the Wikimedia organization is a charitable organization, its revenue may get affected by external issues. PESTEL analysis Wiki can identify those factors and aptly plan to increase their revenue. The PESTEL analysis Wiki shows that there are some occasions in which external factors may influence Wikipedia. They need to ensure their credibility and are required to find strategies to bring in more revenue. The need to restrict the function of free editing may resolve some issues with its credibility. The tool needs to warn the audience about such sensitive content.