VRIO Analysis for Airline Business
The topic discussed in the image below is Valuable, Rare, Inimitable, Organization, Resources, And Capabilities, Core Competencies. VRIO is a four-part business analysis framework used to determine a business' competitive potential. The analysis process takes a resource or capability through four dimensions (value, rarity, imitability, and organization). These dimensions assess whether the resource or capability in question is unique, easily replicable, or if there is enough organization in place to capture value. The image below, digital platform, strong financial base, HR management, great airport location, customer experience, and strong brand name fall under Valuable. Whereas, Airport Location, Relationships with stakeholders, and customer experience fall under the Rare, and so on.
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